How does Google ad work?
How are Google Ads going to help my Business?
All digital Marketers need to be aware of “what is Google advertising?” let’s first understand what Google advertising is and how does it work.
What is a Google Ad?
Google Ads is used to promote your Brand, help sell products or services, Create Brand awareness, and increase traffic to your website. The accounts of Google ads are managed online, so you can create a campaign and change your ad campaign at any time, including your ad text, settings, and budget.
How does Google Ad work?
It works as an Auction system, every time a user performs Keyword research it takes place. To win the Google ads auction and to see your advertisement appear on the google search engine for relevant keywords, you need to optimize your Quality score and Bid Amount. The higher your Quality Score and Bid, the better your ad position. Here are the few factors that affect your Quality Score.
1. The relevancy of the Google keyword to your ad group
2. The relevancy of your Google ad to the search query
3. The click-through rate (CTR) of the ad and its ad group
4. The relevancy of your ads to the landing page
5. Overall historical account performance.
Google rewards advertisers by lowering their cost per click (CPC) with high-Quality Scores, helping improve ROI. When the Quality Scores are high, your ads will display more often, in better positions on the SERP — the top vs. the bottom of the page. This helps you to get more leads and conversions without asking to raise your bids.
Google Ads Cost:
It varies based on the factors, including the competitiveness of your keywords and industry, the quality of your advertisement, and your geographic location.
To learn more about Google ads visit NIDM — National Institute of Digital Marketing.